FOUNDING PRE-LAUNCH • $19/MONTH

Meet Fannie.

Feel good in your body without making tracking your food a full-time job.

You want energy. Strength. Longevity. A body that can keep up with the life you're building. And yes, you probably want to feel good in your jeans, too.

Fanniehere for you · Thursday
Morning! Breakfast logged: 23g protein, 7g fiber. Solid start.
Tell Fannie anything…
AWARENESS WITHOUT OBSESSION · AWARENESS WITHOUT OBSESSION ·
$19/month

Why we built her

Taking care of your body shouldn't require weighing food, searching databases, logging every ingredient, or obsessing over every calorie.

That's why we built Fannie: your conversational mind + body awareness tool, designed to help you understand what you're actually doing, without becoming consumed by tracking it.

How it works

Just tell her.
Or show her.

You · 7:42 amBreakfast was two eggs cooked in butter, sourdough toast with avocado, and coffee with a splash of raw milk.
FannieGot it, girl. I've added it. You're starting the day with a solid protein base, but we're going to want to keep an eye on protein through lunch if we're chasing your 130g goal.
Type, talk or snap…

What Fannie logged

Breakfast · estimated

2 eggs in butter13g protein
Sourdough toast + ½ avocado6g protein · 6g fiber
Coffee, splash of raw milk2g protein
PROTEIN
23g
FIBER
7g
Daily protein goal23g / 130g
Fiber today7g / 25g
You talk. Fannie tracks.

Less tracking.
More awareness.

Fannie helps you understand things like:

  • What you're actually eating throughout the day
  • Your estimated calories and macros
  • Whether you're getting enough protein and fiber
  • How your intake compares to what your body actually needs
  • Your trends over time, not just what happened today
  • Whether you're trending toward fat loss, maintenance or gain
  • The quality of the foods you're choosing, not just the numbers
  • Where small changes could make a meaningful difference
Thursday · your day so far
95%
PROTEIN
124g / 130g
✓
FIBER
27g / 25g
ENERGY BALANCE
−318 calories
Intake
1,822
TDEE
2,140
THEORETICAL FAT TREND
−2.1 oz
today's estimate
7-DAY TREND
On Track
FOOD QUALITY
Strong overall

Visual mockup. Estimates, not exact measurements.

The daily ask

Five
minutes.

That's roughly how much time we want you spending tracking your food each day.

Not 30 minutes.
Not an hour.
Not your entire Sunday meal-planning your life into submission.
~5minutes a day
BREAKFAST
1 min
say it or snap it
LUNCH
1 min
one photo
DINNER
1 min
a quick voice note
CHECK-IN
2 min
“how'd I do today?”
TOTAL
~5 minutes
Fannie handles the rest.
Talk.Snap a picture.Move on.

This isn't another macro tracker.

We're not trying to build another MyFitnessPal. Fannie was born because we wanted the information without all the friction.

No spending 20 minutes trying to find the exact restaurant meal. No lying in bed realizing you forgot to log dinner. No weighing every bite of food for the rest of your life.

Just talk to Fannie throughout the day, send her pictures when that's easier, and let her help you make sense of it.

⌕  chicken burrito bowl restaurant
Burrito Bowl (generic) · 1 serving640
Chicken bowl w/ rice, user-entered1080
Bowl, chicken, large, verified?720
Chicken Burrito Bowl (2019)455
+ 212 more results…
20 min later
!
You haven't logged dinner11:48 PM · Your streak is at risk
0.0 g
place food on scale… again
Chicken bowl, no rice, extra fajita veggies. Big one.
Fannie: Logged. ~42g protein, nice fiber from the veggies. Done, go enjoy your night.

Awareness
without obsession.

Because the goal isn't to perfectly track your life. The goal is to understand your body well enough to take better care of it.

More than macros

Because calories aren't the whole story.

The Crunchy Clean Layer

We care about the numbers. But we also care about what's actually in your food. Fannie is being built to help you notice the patterns traditional macro trackers don't show you.

MACROS
You're right on target.
PROTEIN
Strong day.
FIBER
You hit your goal.
CRUNCHY CLEAN · THIS WEEK
Three meals this week were particularly high in refined oils. Want to see some easy swaps?
Chips fried in canola→ chips cooked in avocado oil
Bottled ranch→ olive oil + lemon, or yogurt ranch
Drive-thru fries→ air-fried potatoes in tallow
Seed oilsRefined ingredientsHighly processed foodsRefined sugarIngredient qualityNutrient densityNatural foods + herbsSupplementsLab + bloodwork dataHormone-supportive nutritionLongevity

A little discovery from Fannie

Did you know?

Dandelion has traditionally been used as a food and herb, and it contains naturally occurring plant compounds and nutrients. That weed in your yard has a résumé.

Educational awareness only, never medical advice.
FOUNDING PRE-LAUNCH

Come build Fannie
with us.

We're opening Fannie early while we keep building, testing and adding everything we want her to become. Join during pre-launch and you get our Founding Pre-Launch price.

Available now
PRE-LAUNCH
$19/month
LAUNCH
$25/month
REGULAR
$30/month
Fannie
$19/month
FOUNDING PRE-LAUNCH PRICE
  • Conversational food tracking
  • Photo-based food logging
  • Macro + protein + fiber awareness
  • TDEE and trend awareness
  • Progress tracking
  • Food-quality insights
  • Crunchy Clean layer
  • Mind + body tools as they're released
  • Access to new Fannie features as we continue building
But here's what we know.

Sometimes knowing isn't the problem.

YOU CAN KNOWYou need more protein.
YOU CAN KNOWYou aren't eating enough.
YOU CAN KNOWThe late-night snacking isn't helping.
You can see the data staring right back at you… and still struggle to change it.
Because what's sabotaging your health goals may be the exact same thing showing up in your business, your habits, your relationships, your confidence, or the life you're trying to build.That's why Fannie is only one part of something much bigger.

The Builder Academy

Fannie gives you the awareness.The Builder Academy helps you do something with it.

The Unshakeable Leaderecosystem
BODYFannie
MINDFannie
SPIRIT
IDENTITY
PURPOSE
IMPACT
COMMUNITY

Fannie is the mind + body piece of our Unshakeable Leader ecosystem. TBA adds the tools, implementation calls, support and community to find what's keeping you stuck, and actually change it.

Fannie + The Builder Academy
$1first month
then $50/month
FOUNDING MEMBER PRICING
  • Everything inside Fannie
  • Complete Unshakeable Leader ecosystem
  • Additional tools
  • Implementation calls
  • Community
  • Support
  • Help turning awareness into action
Available now
FOUNDING PRE-LAUNCH
$1 → $50/mo
LAUNCH
$1 → $75/mo
REGULAR
$100/mo

Two good ways in

Pick what you need right now.

I WANT THE AWARENESS
Fannie
$19/month

For the woman who wants a simple way to understand her food, body and trends without making tracking her life.

I WANT THE WHOLE SYSTEM
Fannie + TBA
$1 first month then $50/month

For the woman who wants Fannie plus the tools, implementation, support and community to work on what's underneath the data.

You don't need
another diet.

You don't need another complicated system.

And you definitely don't need another app making you feel guilty because you forgot to log your lunch.

You need to be able to see what's actually happening.

Understand it.Learn from it.Make better decisions.
That's Fannie.
Your body is giving you data every day. Let's finally make it easy to understand.
fannie

Awareness without obsession.

Fannie is an educational wellness and awareness tool and is not intended to diagnose, treat, cure, or prevent any disease or replace professional medical advice. Nutrition and health estimates may be approximate.